You must have come across problems where customers return their product because it looked different while they purchased it or doesn’t fit them. Statistics suggest that $62 billion of returns occur annually in the fashion industry, and about 70% of the product is returned online because of fit-related problems. Now, this is a massive number to ignore. If you think you are facing similar issues, our clothing design tool, a SaaS-based model, works on the same set and allows brands to virtually scan customers’ bodies and help them try-out clothes that they have designed for themselves.
Clothing Software Helps Brands in Catering to News-Age Demand
As per the records, almost 56% of consumers reported a lack of physical apprehension of style and fit as the major problem of online shopping. Now, these all are significant challenges to be faced by any online brand or hoping to move ecommerce. But thanks to technological advancement, solutions, such as 3D and augmented reality/virtual reality, are helping e-commerce players overcome this challenge. By amalgamating technologies, apparel companies can form a solution to reduce the problem of returning. The article talks about the e-commerce 3D solution transforming the retail industry.
Some tailors are skeptical about moving online as they are unsure whether they will be able to measure their customers’ bodies. But technology has helped reshape a lot of areas in tailoring with AI-based online recommendations to secure payment, and all of these assist in making the customer’s shopping journey a seamless one.
Here are a few reasons why people are moving towards online shopping and virtual trial room:
- Customers Are Inclined Towards Online Shopping More Than Offline
We live in the era internet; people are tech-savvy, even kids know how to operate mobile and search their favorite song on YouTube, let alone the older population. In such an internet-friendly age, it would be impossible for brands to survive without banking on the ecommerce. Like Wilfred’s Tailors, numerous leading tailors are backing ecommerce to become a part and get into that space.
It is a time of contactless delivery, secure payment methods, and these two factors will boom online shopping. Moreover, they will accelerate the use of more technology in the business. The shopping scene is going to be very different, but the technology will help tailors come out of it as winners. The 3d clothing design software operates on similar lines and enables tailors to leverage 3D assets to gain more traction from buyers.
- People Are Afraid to Use Room Previously Occupied by Someone Else
Menswear brand Blackberry’s recently announced that it’s planning to do away with trial rooms. The move was taken in the direction to ensure people maintain social distancing and the fact that people are afraid to step out for shopping. All these factors are killing the concept of physical trial. And as they say, when there is a will, there is a way. Tailors and high-end apparel brands have found a solution to this challenge as well as they are now offering virtual trial rooms with the help of advanced technology.
Stevie Leigh, a well-known tailor of the USA, uses the same technology to help buyers book an online appointment; this also helps the company control the over-crowding that has been prohibited across the globe.
- Students Are Taught Advanced Technology
In addition to impacting the workplace, shopping, and online events, augmented reality, virtual reality, and mixed reality will impact education as well. Millions of students worldwide are now being taught the implications and usage of 3D scanning and technology to help them be better prepared for the future run. When students are aware of its practical use, they will never be caught off-guard, and they will be able to take the business to the next level.
- Leading Brands Leaping to Make the Most of the Trend
Several leading apparel brands lead the way to capitalize on the present trend and allow their customers to design their suits and other clothes through a virtual medium. Ray Li, the founder of another custom suit brand, Sene Studio, belives his company was fortunate. It had already invested quite heavily in online fittings and orders, with more than 90% of the brand’s orders coming from the company’s online fit quiz.
Another big apparel label, Alton Lane, promote its virtual fittings heavily on its social media channels and website. Customers who sign up for a virtual fitting can also get a complimentary virtual closet review, with Alton Lane stylists recommending products from Alton Lane and other brands to complete their wardrobe.
From the facts mentioned above, it is evident that using artificial intelligence will take the apparel brands forward. Recent events have shown us how significant it is to comply with it. The online dress design tool by A2ZTailor will enable tailors to leverage technology and transform their businesses. The tool will ensure that your customers feel they are being heard and enhance their experience.
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