Tailoring is the art of designing, cutting, fitting, and finishing clothes. The meaning of the word goes back to the fourteenth century when it first appeared in English. In Latin, the name for tailor was sartor, which means patcher or mender, and from there, it was adopted in English as “sartorial,” or relating to the tailor, tailoring, or tailored clothing. But with the inception of customization, the apparel market achieved new heights as designers could deliver a perfectly stitched made to measure garment for every specific client. The online tailoring software works on similar notions and helps brands meet the requirements of their customers.
Tailoring Software Offers Chance to Tailors to Rebuild Their Brand
The craft of tailoring dates back to the early Middle Ages when the best tailors dominated the room, and many European towns were full of them. In the beginning, it was used in trading linen armorers, who with precision fitted men with padded linen undergarments to protect their bodies against the chafing of chain mail and later plate armor. But as time passed, the shape and mode of doing business also started changing.
Let’s peep a little in the journey of the clothing business:
- When Stitching was Learnt from Mentors
In the early days, stitching apparel was taught by traditional apprenticeships as skills were learned from the master without any manuals to refer to. The trickiest aspect was considered to be cutting the garment correctly from both sides of the cloth. In G. B. Moroni’s painting The Tailor (c. 1570), the fashionably dressed artisan prepares to use his shears on a fabric marked with tailor’s chalk. The earliest tailors used cloth patterns because paper and parchment were too expensive at this period. Paper patterns became widespread and commercially available in the nineteenth century.
In the nineteenth century, a spike in the competition and enterprise was observed as tailors patented many inventions, manuals, systems of measurement, and fashion journals aimed at the man-about-town and his tailor. Some of the most important of these were the Tailor and Cutter and West-End Gazette. This was the period when rational and technological development started interfering in the trade, and the most exquisite tailoring combined the principles of science and art to produce clothing that was both engineered and sculptural.
- Measure Tape Started to Come in Picture
As technology commenced innerving in the tailoring business, the new tape measure was introduced in about 1800. In Britain, the cloth had been accurately measured in ells (short for elbows), but the body was not quantified in units. In post-revolutionary France, the metric system was used to measure the body, whereas British tailors favored inches. The measurement through tape was soon joined by a compass, ruler, and tracing paper to produce elaborate geometric systems used throughout the nineteenth century.
Though loosely fitting, ready-made clothing for the lower classes had existed since the seventeenth century, the nineteenth century saw the introduction of high-quality, fitted tailored garments sold off the rack.
- Technological Intervention Changing the Business Model
With the starting of the twentieth century, luxury fashion started to come into play, and the basic requirements of the trade included shelving for the display of cloth bales. Stores were introduced during this period with a counter where swatches could be consulted, space where the client could be measured, a fitting room with mirrors, a sturdy table for cutting out, and possibly blocks for saddles to fit riding clothes properly. Their shop window displays tended to emphasize orderliness and neatness to appeal to customers.
Now that we have entered the era of industry 4.0, where apparel brands can deliver and implement faster technologies to streamline their entire supply chain. The modern-day buyers also prefer to wear clothes from brands that have an online presence as they don’t want to compromise with the comfort of home. The online customization solutions enable them to gain more revenue and to attract many customers and reach the most attention to the public.
As the time is passing by, more technologies are coming in to ease the work of tailors and let them take a back seat to see how business software can change the entire landscape of doing business for them. The digital tailoring software by A2ZTailor will enable you to scale-up your business and let your customers customize their apparel virtually, including shirts, trousers, coats, and suits, using our tailoring software with the latest styles and fabrics.
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